Mondegão | Brand & Content

Mondegão is a family olive oil brand rooted in Portuguese heritage, place, and craft. The challenge was to build a visual and content-led presence that felt authentic and contemporary, while supporting growth across Portugal and international markets.

I led the creative direction and photography for the brand, shaping a warm, honest visual language inspired by the region, the production process, and everyday rituals around food. Photography became a core brand asset, used across digital platforms, e-commerce, tastings, and events to create a consistent and recognisable identity.

Alongside this, I built and executed Mondegão’s content strategy across Instagram, web, and campaigns. The focus was on storytelling - from olive oil production and seasonality to Portuguese gastronomy - reinforcing the brand’s origin and values, and creating content that felt grounded rather than promotional.

I also developed and delivered Mondegão’s influencer gifting programme, partnering with over 15 creators across the UK and Portugal. This included curating bespoke PR boxes and crafting storytelling-led briefs to encourage organic advocacy while maintaining a high bar for creative quality and brand consistency.