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AMAZON // Comic Relief x Amazon Fresh
Amazon is the new home of Comic Relief’s iconic Red Nose. With every Red Nose bought, supporters will be helping people through the toughest times of their lives - 100% of all profits will go directly to Comic Relief, with Red Noses also available at Amazon Fresh stores. In this campaign, I've worked with the design agency to bring the online campaign live in store, activating the store windows, outbound channels and drove awareness of partnership through influencers.

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